MAR 321: Fundamentals of Advertising and Promotion
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ENG 201: Stealth Marketing Group PowerPoint
ENG 201: Stealth Marketing Group Presentation Write-Up
In our group presentation on Stealth Marketing, we began by describing what this phrase means and listed the various types of stealth marketing that are practiced by companies today. We continued by illustrating a specific example of stealth marketing, a campaign done by BlackBerry, taken from an article included in our listed sources. In this instance, BlackBerry basically hired attractive women to dress up and go out to bars armed with BlackBerry Pearls (Osterhout, 2010). Their intent was to flirt with guys, hand them their phones so they could type their phone numbers in, and to purposely not keep their promise to call them at a later date (Osterhout, 2010). The marketing aspect of this example was that the men would be exposed to the BlackBerry Pearl product, and that they would hopefully give feedback to the hired female actors without knowing that they were participating in this marketing scheme (Osterhout, 2010).
We went on to state our opinion that in this case, the stealth marketing technique was not ethically right because BlackBerry was taking advantage of these innocent men who were involuntarily thrown into their marketing ploy while being under the impression that they were getting a girl. We also discussed other examples of stealth marketing by numerous companies and presented the following question to our audience: Do you think that this is a clever way of marketing or is it deceptive? How would you feel if this was done to you? As we learned fro mthe class discussion, not only was this presentation an eye-opening experience for Jess Nelson, Iqra Mir and I but it was also a surprise to the rest of our classmates.
Source:
Osterhout, J. (19 April 2010). “Stealth marketing: When you're being pitched and you don't even know it!” Retrieved from http://articles.nydailynews.com/2010-04-19/entertainment/27062069_1_stealth-marketing-buzz-marketing-blackberry-pearl
ENG 201 RSS
Stealth Marketing Group Project
From the group project that we had to put together for English 201, I surprisingly learned a lot. When I was assigned with the topic of “Stealth Marketing” with my other group members, I honestly didn’t even know what that phrase meant. Then I read the Blackboard articles, researched additional information and discussed the topic with my group only to realize that this is something I SHOULD know about. Stealth marketing is a sneaky tactic that companies use to put their product out there or to receive feedback on their product without the consumer’s consent or full knowledge of the situation. I had never really thought about the possibility of this occurring before, but this project opened my eyes. I feel much more aware of this type of marketing and even feel a little more confident in my ability to point it out from the scenarios that we studied.
As for each group member’s part in the project, we each read the required articles and split the work needed to create the PowerPoint presentation evenly. Each person’s assigned part required the research of an additional source and multiple slides to be typed up. We consulted each other with any questions and ideas, truly working as a team. During the presentation we also split the slides among us based on who wrote what. Therefore, I believe that the work was both divided and completed equally among the three of us: (Jess Nelson, Iqra Mir and myself).