T-Mobile Campaign Assignment

Read the linked article http://www.wsj.com/articles/why-tablets-are-the-future-of-computing-1442203331. Use this article as the basis for the assignment. You may use whatever sources are necessary. Make sure you use in-text citations and bibliographic references.

Pace University has an agreement with T-Mobile to give students a discount on T-Mobile devices. You are part of a marketing team at T-Mobile. Pace University has hired T-Mobile to create a marketing campaign for luring customers, in this case Pace University students, to buy its tablets at discounted prices. Create a marketing campaign for Pace University to convince laptop users to switch over to their tablets. Make sure you have considered your audience carefully. You will be required to make an audience profile sheet.

Questions on the audience profile sheet can include but are not limited to:

Who is the typical Pace University student?

What technology does the typical Pace University student embrace?

What technology does the typical Pace University student use?

Questions you may want to ask to convince Pace University students to switch over to tablets can include but are not limited to:

Why should the typical Pace University student switch over to a tablet?

What is the value of having a tablet over a laptop or MAC? 

How does one convince Pace University students to switch over to a tablet who use a MAC or laptop?

In order for your boss to present your marketing campaign to Pace University, you will: (1) present your marketing campaign to your boss via a PowerPoint presentation and (2) create an audience profile sheet.