Public Relations Project
Below are components of a final project I had to do for my Writing for Public Relations Copy class. We had to pick a non-profit organization and focus on it for the entire semester. I chose PRODUCT (RED) and created a pubic relations department for it. Take a look...
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Course Listing
| Spring 2012: | |
| ANT 101 | Introduction to Anthropology |
| WS 215 | Intro to Women's Studies |
| WS 268 | Men and Masculinities |
| PSY 609 | Introduction to Student Affair |
| MCA 625 | Corporate Comm & Reputation |
Fall 2011: | |
| SOC 215 | Sociology of the Family |
| MCA 250 | Television and Radio Commnctn |
| INT 297Q | Comm. & Diver: Queer Cultures |
| MCA 310 | Case Studies in Public Rltns |
| INT 396C | Creating Culture and Community |
Spring 2011: | |
| ART 108 | Styles and Interiors |
| MCA 209 | Understanding the Mass Media |
| MCA 258 | The Invasion of Reality TV |
| MAR 331 | Managerial Marketing |
| MCA 340 | Writing for Advertising |
| MCA 393 | Internship Program I |
Fall 2010: | |
| SOC 222 | Gender and Social Change |
| MCA 227 | Writing for the Print Media |
| PSY 233 | Psychology of Civic Engagement |
| MAR 321 | Fndmntls of Advrtsng & Prmtn |
| MCA 340 | Writing for Advertising |
| MCA 397L | Topic: The Chick Flick |
| MCA 499H | Seminar: Fashion Journalism |
Spring 2010: | |
| MCA 226 | Writing for Electronic Media |
| MAR 250 | Principles of Marketing |
| MCA 257 | Casting |
| MCA 337 | Writing Public Relations Copy |
| MCA 397G | TPC: Event Planning for P.R. |
Fall 2009: | |
| SPA 102 | Elementary College Spanish II |
| SOC 102 | Introduction to Sociology |
| ENG 201 | Writing in the Disciplines |
| MCA 221 | Professional Communication |
| MGT 309 | Restaurant and Foodservices MG |
Spring 2009: | |
| SCI 101 | The Planet Earth |
| SPA 101 | Elementary College Spanish I |
| ENG 120 | Critical Writing |
| SCI 160 | Meteorology |
| COM 200 | Public Speaking |
| SOC 220 | Social Class |
Fall 2008: | |
| CIS 101 | Urban Environment |
| UNV 101 | First-Yr Smnr: Unvrsty Commnty |
| MAT 104 | Finite Mathematics |
| ECO 105 | Principles of Economics: Macro |
| ENG 110 | Composition |
| BUS 150 | Contemporary Business Practice |
Tapas Lounge
Tapas Lounge Files
Andrew Greenwald's portfolios
Marketing Campaign
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Trojan Fire & Ice Final.pptx Details
Download Trojan Fire & Ice Final.pptx [4.4MB]}For my Marketing 321 Advertising and Promotions course, we had to create a new marketing campaign for Trojan Fire & Ice condoms. In a group of six, we all worked very hard to exceed the expectations and redo some of the creative advertising for the brand to increase sales and brand awareness.