Marketing for Disney
Below I have a paper and presentation in regards to an analysis on Disney's marketing. This was for my intro to marketing class and we have to observe how they market themselves to be so popular and successful.
Analysis of Disney & their Marketing
Red Stripe Beer
Below is an attachment of a campaign that a group and myself worked on for a semester. Our goal was to create a new campaign for a Jamaican Beer called Red Stripe. This was for the class of Advertising and Promotion. Please take a look and enjoy!
Red Stripe Campaign
Above I have a picture of one of the best teams I was ever a member of. AD Team is seriously one of the best decisions I made and dedicated my time to in my undergraduate years at Pace. This is a class that the professor likes to consider to be a full time job. We create a campaign for a company and then present it to big time creative directors who do this for a living. Last year our company was Tai Pei- frozen Asian Cuisine and we had two budgets to work with: $10 and $15 million. Our campaign was called "Take in Tai Pei." We went to compete in NYC and placed 7th. Although we did not win, we were proud of what we did and were honored to even have to opportunity to present our great work.
I have also posted the plans book that we handed in for the competition. Feel free to check it out and see how all hard work ALWAYS pays off no matter what!
Pleasantville Winter Carinval
For my Special Events Marketing class, we were challenged to create and plan a new event. We had to present our exact plan of how we would want to approach the event we want to create. My group chose to start an annual Winter Carnival in Pleasantville.
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