Marketing for Disney
Below I have a paper and presentation in regards to an analysis on Disney's marketing. This was for my intro to marketing class and we have to observe how they market themselves to be so popular and successful.
Analysis of Disney & their Marketing
Red Stripe Beer
Below is an attachment of a campaign that a group and myself worked on for a semester. Our goal was to create a new campaign for a Jamaican Beer called Red Stripe. This was for the class of Advertising and Promotion. Please take a look and enjoy!
Red Stripe Campaign
Above I have a picture of one of the best teams I was ever a member of. AD Team is seriously one of the best decisions I made and dedicated my time to in my undergraduate years at Pace. This is a class that the professor likes to consider to be a full time job. We create a campaign for a company and then present it to big time creative directors who do this for a living. Last year our company was Tai Pei- frozen Asian Cuisine and we had two budgets to work with: $10 and $15 million. Our campaign was called "Take in Tai Pei." We went to compete in NYC and placed 7th. Although we did not win, we were proud of what we did and were honored to even have to opportunity to present our great work.
I have also posted the plans book that we handed in for the competition. Feel free to check it out and see how all hard work ALWAYS pays off no matter what!
Pleasantville Winter Carinval
For my Special Events Marketing class, we were challenged to create and plan a new event. We had to present our exact plan of how we would want to approach the event we want to create. My group chose to start an annual Winter Carnival in Pleasantville.
Course Listing
| Spring 2019: | |
| MCA 620 | Media Relations |
| MCA 681 | Multi-Platform Communications |
| MCA 693 | Internship |
Fall 2018: | |
| MCA 640 | International Communication |
| MCA 696S | Current Issues in Media Tech. |
Spring 2018: | |
| MCA 603 | Effective Spkng for Indus Prof |
| MCA 610 | Communications Research |
Fall 2017: | |
| MCA 601 | Industry Theory and Practice |
| MCA 602 | Writing for Organizations |
Spring 2017: | |
| ECO 238 | Money and Banking |
| MAR 342 | Public Relations |
| MAR 348 | Ad Team II - The Brand Pitch |
| MAR 499 | Advanced Marketing Management |
Fall 2016: | |
| CHE 106 | Chemistry of Food & Cooking |
| MAR 345 | Media Planning and Buying |
| MAR 346 | Ad Team I - Brand Engagement |
| MAR 363 | Special Events Marketing |
| MGT 490 | Business Strategy |
Summer 1 2016: | |
| BUS 294 | Business Internship |
Spring 2016: | |
| ITA 102 | Elementary College Italian II |
| PSY 233 | Psychology of Civic Engagement |
| MAR 323 | Consumer Behavior |
| MAR 351 | International Marketing |
| MGT 355 | Mgt Scnce & Prdct Mgt Concepts |
Fall 2015: | |
| LAW 101 | Business Law I |
| CIS 102T | Intergenerational Computing |
| FIN 260 | Financial Management |
| WS 266 | Gender, Race and Class |
| MAR 321 | Fndmntls of Advrtsng & Prmtn |
| MAR 322 | Marketing Research |
Spring 2015: | |
| ECO 106 | Principles of Economics: Micro |
| ENG 201 | Writing in the Disciplines |
| ACC 204 | Managerial Accounting |
| MAR 250 | Principles of Marketing |
| MGT 250 | Mngrl & Orgnztnl Concepts |
Fall 2014: | |
| ITA 101 | Elementary College Italian I |
| ECO 105 | Principles of Economics: Macro |
| MAT 117 | Elementary Statistics |
| COM 200 | Public Speaking |
| ACC 203 | Financial Accounting |
| BUS 255 | Prfssnl Planning & Practice |
Spring 2014: | |
| CIS 101 | Introduction to Computing |
| SOC 102 | Introduction to Sociology |
| MAT 104C | Finite Mathematics - (CAP) |
| HW 105 | Yoga |
| ENG 105D | Composition/Rhetoric II - CAP |
| ENG 120D | Critical Writing - CAP |
Fall 2013: | |
| UNV 101C | Frst-Yr Smnr/Unvrsty Cmnty Cap |
| MAT 103C | Algebra-CAP |
| ENG 105C | Composition & Rhetoric I (CAP) |
| ENG 110C | Composition (CAP) |
| HIS 113R | Changng Roles of Amricn Women |
| ART 196K | Tp:Prncpl & Tech Dgtl Phtgrphy |