Spoof Ad to Peloton Christmas Ad

Black Mirror Episode

Peloton Christmas Advertisement

Peloton Assignment

Recently, there was a Peloton advertisement that received a lot of mixed reviews, but most of them were negative. This is a three-part assignment.

Peloton Essay

Using the theory and background information about Peloton discussed in class, write an essay, in which you argue that the Peloton advertisement was sexist and dystopian. In your essay, you must include the theory and any pertinent information about Peloton discussed in class.

Anything referenced to this assignment is fair game to use. You may use other sources as well. There is no minimum or maximum number of sources to use. You can use MLA or APA format.

The minimum number of required pages for this assignment is 3 pages. However, you can always go over.

Peloton PR

Write a press release acting as the president of Peloton, in which you discuss the negative reviews of the Christmas advertisement.

Peloton Commercial

Write a proposal to the president of Peloton, responding to his directive to create another commercial to counter the negative publicity of the Christmas advertisement and the spoof commercial. This is to be an internal memo.

Sources for Peloton Assignment

Articles and Websites for This Assignment That Might Be of Help to You

https://www.today.com/video/peloton-ad-actress-monica-ruiz-tells-her-story-74963525915

https://www.nbcnews.com/nightly-news/video/peloton-responds-to-controversy-over-new-holiday-commercial-74517573672

https://www.today.com/video/see-ryan-reynolds-surprise-peloton-ad-actress-monica-ruiz-live-on-today-74964037894

https://www.cnbc.com/2019/02/12/how-peloton-exercise-bikes-and-streaming-gained-a-cult-following.html

https://www.tmz.com/2019/12/09/peloton-wife-monica-ruiz-nice-lucky-snl-joke-hilarious/

https://www.theatlantic.com/magazine/archive/2019/12/the-tribe-of-peloton/600748/

https://www.buzzfeednews.com/article/olivianiland/peloton-wife-ad-ryan-reynolds-gin

https://www.nytimes.com/2019/12/03/business/peloton-bike-ad-stock.html

Books That Might Help You

Corrigan, T. (2010). A short guide to writing about film (7th ed.). Pearson Longman.

Journal Articles That Might Help You

Allwood, E. H. (2017, January 3). Why we still need John Berger’s Ways of Seeing. https://www.dazeddigital.com/artsandculture/article/34166/1/why-we-still-need-ways-of-seeing-john-berger

Calder-Dawe, O., & Gavey, N. (2016). Jekyll and Hyde revisited: Young people’s constructions of feminism, feminists and the practice of “reasonable feminism.” Feminism & Psychology, 26(4), 487–507. https://doi.org/10.1177/0959353516660993

Cooper, B. (2000). “Chick Flicks” as Feminist Texts: The Appropriation of the Male Gaze in Thelma & Louise. Women’s Studies in Communication, 23(3), 277. https://doi.org/10.1080/07491409.2000.11735771

Jones, S. C., & Reid, A. (2011). Sex and Sexism in Australian Alcohol Advertising: (Why) Are Women More Offended than Men?. Contemporary Management Research, 7(3). https://doi.org/10.7903/cmr.9567

Ogletree, S. M., Diaz, P., & Padilla V. (2019). What is feminism? College students’ definitions and correlates. Current Psychology, 38, 1576-1589. https://doi.org/10.1007/s12144-017-9718-1

Parsons, D. (2005). Almost Feminist: Truth, the Trope of the Writer, and the Male Gaze in Almost Famous. Taboo: The Journal of Culture & Education, 9(1), 43–53. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=fyh&AN=18382527&site=ehost-live&scope=site