HA! Ad team... I grew to love and hate it. It made me fall in love with the marketing industry and provided me with the insight on what I want to do in life. Don't get me wrong. The all-nighters did make me want to rip my hair off!  It gave me endless hours of photoshop editing but hey I got the extra practice. Endless disagreements and head-butting but I truly do love my team. It was all well worth it with the beauty we created. We are a family. The prismatic family. 

The American Advertising Federation holds the National Student Advertising Competition every year. Universities all around the country compete in the NSAC by creating a marketing campaign for the corporate sponsor of the year. A corporate sponsor provides a case study of their company and current advertising campaign. We, as a team (prismatic) and class (MAR348 Advertising Workshop), created the Glidden's Got You campaign for Glidden Paint this year. 

“Glidden’s Got You” is a national campaign represented in print, digital TV and radio, online and mobile, social media, contests, sponsorships, and cause marketing. prismatic’s two-tier plan puts heavy emphasis on a wide variety of experiential and in-store ideas in Walmart SuperStates and Supercenters where Glidden business opportunity with young female consumers will be greatest. This page shows all the work our team has done this year