Heather Choi's portfolios
Alpha Lambda Sigma
Eat Healthy. Be Healthy.
Marketing
ePortfolio Reflection
Working on my ePortfolio was a great experience! I'm so glad that this was part of my final project. I've been trying to get myself to make an ePortfolio that was worth sharing with employers. Now I'm able to due to this class. It's a great way for me to showcase all that I do and did as a student at Pace University. I was also able to show a little about my personal life and hobbies. I was sure to include my sorority and my ad team.
I showed my profile to all my sorority sisters and suggested that they make own to use after graduation. EPortfolio should be required to have for all students. It's such a great resource to have after college. I'm going to continue working on this throughout the summer and updating it when I have new work. I can't wait to show my ePortfolio at an interview!
Social Media in Current Events
http://www.guardian.co.uk/world/2013/feb/18/israeli-soldier-posts-instagram-palestinian
This article is about an Israeli soldier who posted a pictue of a sniper rifle aimed at the back of a boy's head. This instragram picture sparked an outrage about on the social networking site. The soldier, Mor Ostrovski, claimed that he did not take the picture and that he found it on the internet. He later closed his Instragram account. Many argued that the picture is tasteless while some say that this is what the job as a soldier entails.
Super Bowl Ad Surprise
The two articles that I have chosen are about the single tweet that Oreo used which made it one of the most recognized ads for the super bowl. Their line “you can still dunk in the dark” ad with the tweet “power out, no problem” referred to the blackout that happened due to a power outrage. It became known as the “blackout bowl”.
The blog showed the writer’s true opinion while the news article has to be unbiased. The news article was more of a summary of what happened in the media world throughout the Super Bowl blackout. Many companies took advantage of the blackout, due to the fact that super bowl ads costs around $3 million for 30 seconds. It was taking advantage of unfortunate situation.
Oreo’s blackout ad has more than 10,000 retweets and thousands of “favorites”. The blog article just complimented the cleverness and savvy-ness of the copywriter.
http://socialmediatoday.com/sashattuck/1213086/how-oreo-won-advertising-super-bowl-single-tweet