DNA Girls
Social Media Skills
While working at DNA Public Relations I assisted in many social media aspects for the company. I created Facebook and Twitter pages for two of our clients, Milani Cosmetics and Aphogee. I would create posts daily and promote new products for the brands, as well as update photos and press coverage for the pages. Below is an example of a post I wrote for one of our clients.
FOX Internship
Week 1:
Got my computer and account set up
Learned how to use my email and access the company database
Learned how to search for daily press clips using factiva.com and Google
Listened in on a phone pitch
Week 2:
Compiled daily press package/clips
Updated media lists in Excel
Made my first phone pitch to the Philadelphia Daily News
Got a write-up in the scoreboard page of the Philly Daily News
Organized Craig Kilborn press schedule for his new show
Week 3:
Daily press clips, compiled and delivered to department executives for review
Made pitches to reporters regarding Fathers Day and the FOX anchors, which resulted in 1 write-up in newspaper.
Wrote an appearance note to send to the NY Post and Daily News informing them about upcoming talent/anchor public appearances and events – did this weekly and got around 3 write-ups in both papers combined.
Pitched to get press for Fox anchor Keri Bellacosa in Austin, TX—no results
Met Craig Kilborn
Continued updating media lists
Week 4:
Daily press clips
Helped write my first press release regarding the Chicago station switch to an earlier newscast beginning at 4:30am. - Resulted in 1 write-up
Wrote anchor public appearances note for upcoming week
Created a new media list in Excel on radio stations/outlets
Started pitching for FOX 5 in Washington, DC special Hometown Fridays 5-week morning broadcast. – Pitched this every week for 5 weeks and resulted in about 3 write-ups in local papers.
Week 5:
Daily press clips
Appearance note
Pitched to Chicago Daily News regarding a segment featured on Good Day Chicago
Sent out pitch for Hometown Fridays
Week 6:
Daily press clips
Appearance note
Worked on promoting Mike Huckabee new show
Pitch for Hometown Fridays
Week 7:
Daily press clips
Appearance note
Pitched Hometown Fridays
Updated media lists
Week 8:
Daily press clips
Appearance note
Sent out a Tune In regarding FOX Orlando Orlando Idol broadcast
Pitched for Orlando Idol
Sent out pitch for the last broadcast of the Hometown Fridays
Week 9:
Daily press clips
Appearance note
Helped pitch for FOX Tampa live governors debate – resulted in at least 2 write-ups
Week 10:
Daily press clips
Appearance note
Created new contact lists for station general managers and news directors—distributed to department execs to update their contacts
Continued to pitch the Tampa debate
Week 11:
Daily press clips
Appearance note
Organized all old files and drawers containing old press materials and publications
Went to a taping of The Huckabee Show
Toniann Urbieta's portfolios
My Activities
I worked for DNA Public Relations, a PR firm in Rye, NY, for a year from September 2008 to September 2009. DNA deals mainly with cosmetic and beauty companies such as DevaCurl and Hard Candy.
I also had a Public Relations internship with FOX Television Stations over the summer of 2010. I worked with a small PR team at FOX which dealt with the 27 news stations and affiliates across the country.
Hometown Fridays Coverage
At my internship with FOX, I was assigned to pitch and obtain press coverage for a 5 week special airing on the Washington DC affiliate station called, FOX 5 Hometown Fridays. Every Friday for 5 weeks the morning show anchors for Fox 5 DC visited a small town in the area, highlighting unique aspects and local residents of the towns. I was required to pitch the Hometown Fridays special to the local news outlets in the towns in which the Fox crew was going to visit. Below are two examples of write-ups I received after pitching to these newspapers.